Denman brushes were first patented in 1938, and from the early days the company worked closely with leading hairdressers, drawing on their expertise to help design and develop new Denman products. Together they combined artistic and engineering skills to create innovative hairdressing products of all kinds.

Today the maxim "designed by hairdressers for hairdressers" continues to be their driving philosophy. Denman products are used, enjoyed and endorsed by hairdressers in more than 60 countries worldwide, confirming Denman as the "hairdressers hairbrush".